With the calling of a General Election, Barry looks back at some research he started after the 2017 General Election, where he explored the notion that voting intention could be explained or predicted by their placement on Maslow’s Hierarchy of Needs.
However the results of the small study were more surprising than he thought and perhaps could indicate that the main parties are not targeting the people they think they should be.
The infographic that accompanies this podcast is here :
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